The developed symbol for Pantest had as base the representation of the worry the company has – an ecological worry (sterilization and recycling of materials) as a reference the recycle symbol, the idea of a cycle and development. Above all the creation of a serious, simple and clinical – laboratorial identity is what is intended.

The sterilization and recycling of the materials is made through water steam, element that is highlighted and stands out in the logo. The colour is an element in focus, making the logo have more strength and identity, at the same time that represents faithfully the water molecules.

The proposed fojnt, in term of typography, is humanist, that is, a type face with and san serif – a mix between a more serious and a more simple font; that in our point of view is the one that best fits this whole concept, in this way allowing the whole image to work in conformity and harmony.